The 90-Second Personalization Sprint

• By Sable Outreach Research Team • 1 min read
Personalization Prospecting Workflow
  1. Cue the Trigger — Skim LinkedIn headlines, recent posts, and the company news tab. Look for a launch, hiring burst, or funding clue you can reference.
  2. Anchor to Value — Match the trigger to one pain your offer resolves (pipeline gap, outbound velocity, reply rate drop).
  3. Write the Hook — Use a single sentence opener: Noticed <trigger>. Curious if that's stretching <pain you solve>?
  4. Plan the CTA — Offer a micro-commitment (15-minute review, teardown, quick checklist) you can deliver without extra prep.
  5. Log the Context — Drop the trigger and CTA into your CRM task notes so any follow-up touch keeps the thread alive.